Sales and Marketing Controlling assists analysis of the current contribution margins and taking corrective action by:
• Contribution margin analysis at Customer Level
• Contribution margin analysis at Product Level
Contribution margin analysis at any defined Organizational Level
• Contribution margin analysis of any of grouping of customers/products/parts of the organization. Using groupings, hierarchies can be defined and analysis performed at any level.
• Reporting of any combinations of the various customer and product hierarchies
• Ability to forecast based on known changes (eg; new sales prices/purchased material prices/pricing conditions, exchange rates) - using updated data to forecast new profit and loss forecasts
• Integrated scenario planning and forecasting capability. Building a sales plan, backflush boms & routings, determine activity quantities on cost centers, calculate cost center rates split between fixed/variable, calculate product cost estimate by cost component split between fixed/variable and valuating for a planned profit and loss statement. This process can be repeated as many times as needed until optimum mix is found to provide desired planned level
• Budget Cycle: Planning process also performed during the budgeting cycle to arrive at planned standard costs for the organization. Planning cycle also used to arrive at budget costs for the organization.
• Speed: Macs Technology is optimized to deliver optimal processing times – so you have the results available sooner. Traditional budgeting takes up to three months, with Macs budgeting process can be completed in less than two weeks.
• Support of the Various Planning Methods including – Top Down Planning, Bottom Up Planning.
• Comparison: Ability to compare multiple planning versions for deciding which one provides optimal return on investment.
• Separation of costs in contribution margin reports between fixed and variable components through integration to the Product Costing and Cost and Overhead Accountings modules.
• Optimized capacity utilization: During planning cycle identify areas of over or under utilization.
• “What if scenario’s” made easy – should any circumstances change then the organization can very quickly and easily determine impact
• Flexibility: “Simulations” of different alternatives made possible
• Ease of Use: Easy to use and logical steps make it possible to step through the integrated planning cycle in short period of time
